SF Express’s Entrepreneurial Story
SF Express is one of the well-known express delivery companies in China. Its founder Wang Wei is an entrepreneur with a great entrepreneurial spirit. Through his own efforts and persistence, he has built a small express company into a global logistics enterprise.
1. Founder Wang Wei
In 1984, after Wang Wei graduated from university, he was assigned to a farm as a technician. However, since he was not interested in agriculture, he soon left the farm to start his own business. Initially, Wang Wei set up a small company. There are only 3 employees in this company, but Wang Wei was not intimidated by the difficulties, he redoubled his efforts to open up the market.
2. Early stage of SF Express
In the early days of entrepreneurship, Wang Wei and his team encountered many difficulties. Since China’s logistics industry was still in its infancy at that time, most express companies communicated by fax or telephone, which was inefficient and inconvenient. Using Internet technology, Wang Wei has developed a courier management system, which allows customers to track the status of packages through the Internet and also improves the efficiency and accuracy of logistics companies.
3. The important point of SF Express
In the 1990s, many new express companies entered the market, and the logistics industry was extremely competitive. In order to survive, Wang Wei began to invest a lot of money to improve the company’s technical level and logistics efficiency. At the same time, he actively promoted his own brand, strengthened communication with customers, and provided better services. These measures have enabled SF Express to gradually occupy a place in the highly competitive market and gradually become one of the largest express delivery companies in China.
4. Achievements of SF Express
Today, SF Express has become one of the well-known express delivery companies in China, with a huge customer base and an efficient logistics network. With his own entrepreneurial spirit, Wang Wei has successfully built this global logistics enterprise and also made outstanding contributions to China’s logistics industry. Wang Wei’s story reflects his firm belief and innovative spirit, and he also pays attention to customer experience and brand building. First of all, Wang Wei always firmly believes that innovation is the key to the success of an enterprise. He tried many new logistics methods and service models, and improved logistics efficiency and service quality through continuous innovation. Secondly, Wang Wei pays attention to customer experience and brand building. He believes that only by being customer-centric can we truly win the trust and loyalty of customers. In the end, Wang Wei always insists on doing the right thing. He believes that enterprises should not only pursue economic benefits but also undertake social responsibilities. Therefore, SF Express has always paid attention to social responsibility and sustainable development in its operations, actively participating in public welfare undertakings and environmental protection actions.
5. Internationalization of SF Express
In the field of international logistics services, SF Express is committed to providing convenient and reliable international express delivery, logistics, and supply chain solutions for domestic and foreign manufacturing companies, trading companies, cross-border e-commerce companies, and consumers. Facing the Chinese market, SF International not only helps excellent Chinese companies go global but also introduces overseas high-quality products. At present, SF International provides import and export services of different types and timeliness, including international standard express, international special offer, international small package, international heavy cargo, bonded warehousing, overseas warehousing, transshipment, etc., and can customize integrated import and export services according to customer needs a solution.
Compared with Cainiao, which serves Ali’s business flow system, and JD.com, which has a business flow superimposed self-operated system, SF’s global layout, which lacks a direct supply of business flow, mainly invests in infrastructure construction through continuous capital expenditures to create a strong asset-heavy, strong operation competition. SF’s heavy asset investment strategy can be seen from the following aspects: First, SF’s self-operated all-cargo aircraft is deployed in air cargo. Unlike Cainiao, which does not have its own freighter resources, but adopts a charter flight strategy, and JD.com, which has just started, SF Express’s all-cargo aircraft resources are far ahead of many domestic logistics companies, which also allows SF Express to occupy a place in the international air cargo market. Second, SF acquired Kerry Logistics, a listed company. In fact, due to the lack of an experienced international logistics team, SF Express’ international business in the past few years has not been considered successful until the acquisition of Kerry is completed in 2021. Combining the advantages of Kerry’s terminal distribution network and freight forwarding, as well as its own accumulated cargo aviation resources and supply chain experience, SF Express’s international business has been gradually improved.
At present, SF International has settled 15 overseas warehouses near ports in more than 20 overseas countries and regions, including Germany, the United States, the United Kingdom, Thailand, Russia, Poland, and Estonia. SF Express’ internationalization has been high-minded from the beginning.
6. Summary
The story of SF Express shows us the process of one person creating a global logistics enterprise from scratch through continuous efforts and innovation. His entrepreneurial experience is full of challenges and opportunities, but he has always adhered to his beliefs and values, thus successfully building the well-known brand of SF Express. In today’s era of opportunities and challenges, Wang Wei’s entrepreneurial experience and spirit are still very enlightening. SF Express is also famous in the international market.
