SHEIN is already a leader in the e-commerce market, and has developed very well in recent years. As a rising star, Temu has become a strong competitor of SHEIN in the past two years. They are all competitors in the overseas e-commerce market. From another perspective, it can also be compared intuitively on the list of app downloads. According to the data, Temu and SHEIN are now at the top of the download list in many countries’ application markets. In the United States, Australia, Mexico and other countries, the top two downloads of shopping apps are Temu and SHEIN. Although it is not the first or second in other countries, it is also in the front. For example, in the UK, Temu is the first, but SHEIN is number four. For Temu, who has just set out to sea, surpassing SHEIN within a few months, this achievement is very amazing. According to Sensor Tower’s second quarter data, Temu’s global downloads rank ninth, and SHEIN ranks 12th.
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SHEIN has been in the field of cross-border e-commerce for more than ten years, and has a very mature business model and e-commerce scale. In the early days of Temu, it learned from the model of SHEIN to make scale all the way. First,it compares the price and product. Temu has listed many products with the same style but the price is about 80% lower than that of SHEIN. Products and categories are spread out against what SHEIN already has. Then do publicity and sales on a large scale. Temu has done a lot of advertisements and promotions to appeal to everyone to download the app and new buyers can buy products at discounted prices. Finally, Temu also has a very complete expansion process. It has been about a year since Temu was launched, and it has been rolled out in many countries, especially the United States, the United Kingdom and other countries where the e-commerce market is already very complete. These expansion models also have relatively large competition for SHEIN. The established e-commerce company SHEIN has shown a positive response mode in the face of these competitions. After all, SHEIN has been in the e-commerce market for more than ten years, and its advantages in supply chain and upstream and downstream are very obvious. As long as these are well maintained, fighting against Temu is not a big problem. Temu attracts many customers in the sinking market, and price is the most sensitive factor. SHEIN does not want to win a short-term victory by blindly competing on prices, so SHEIN is striving to make some differentiated models and innovations to find its own unique path.
Although Temu and SHEIN are currently comparable in terms of downloads and have achieved amazing results, they still have one of their biggest and most powerful competitors, which is Amazon. Especially in North America and other countries where Amazon has been cultivating for many years, Temu and SHEIN need to improve their business, upstream and downstream relations and logistics. Only in this way will it be possible for other platforms to compete with Amazon someday in the future.
The competition between e-commerce Temu and SHEIN is becoming more and more fierce, and their influence in the world is also growing. It is hoped that each e-commerce platform can gradually differentiate and develop its own unique path, instead of blindly competing for low prices. Sellers can also choose a platform according to their own products and needs, and finally achieve a mutually beneficial and win-win situation.