Messi‘s economy is fashion on the cross-border e-commerce platform!
December 19th, the World Cup in Qatar officially ended. After the competition, the Argentine team defeats France in a penalty shootout to win the World Cup again after 36 years, attracting countless Argentine fans to revel in the night. In Qatar, After 28 days, 64 games, and 172 goals at Qatar 2022, Lionel Messi walked up on the podium at Lusail Stadium to finally get his hands on the World Cup trophy that had eluded him throughout his career. Then, the Messi economy brought by Messi, the central figure in the soul of the winning team Argentina, has become popular all over the world. Outside the arena, the business opportunities belonging to cross-border people are bursting out.
Messi‘s economy explodes e-commerce platform
According to media reports, before the final, products related to Messi showed signs of being out of stock:
On some e-commerce platforms, the Argentine team’s brand flagship store only sells the Argentine team’s sports jersey at a price of $100 (not participating in any promotional activities), which was already short before the game.
On the official shopping app of Adidas, the Argentine home jerseys are so tight that only children’s and women’s models are left. In November this year, the price of the limited-edition golden sneakers specially made for Messi also skyrocketed. The official sales were out of stock in December. The price on other platforms exceeds $1000.
In some jersey stores, there are Argentine player jerseys printed with Messi’s number and name, and World Cup armband, and the price of a single piece is as high as nearly $200.
At the same time, as early as November, the topic of star cards ushering in an active trading period was on the top search. There was a report that on a cross-border e-commerce platform, in the first quarter of 2022, a seller sold three Messi cards at the price of about $150,000. A Chinese factory even said that it had received tens of thousands of orders to make jerseys for the Argentine team as early as the beginning of the year. According to Google Shopping Trends, the popularity of the keyword Messi has been rising all the way, reaching peaks several times in December.
Yiwu products become popular again, but there may be illegal activities
On e-commerce platforms such as Amazon and AliExpress, competition products such as sports uniforms, trophies, and medals continue to sell well. When you search keywords such as “World Cup jerseys” and “World Cup flags”, and then you can find that the related products of Argentina are one of the most popular items. Today, Argentina’s championship has added popularity to Messi’s economy. However, it is worth noting that while Messi’s economy is booming, copyright issues have also become a mountain in front of cross-border sellers. As we all know, World Cup-related products need to be authorized by FIFA in order to have production and sales qualifications. Similarly, Argentine-related products also need official authorization before they can be sold.
Yiwu’s exports this year account for about 70% of the World Cup peripheral product market. It is certain that the related peripheral products will explode and sell well, but they don’t get official authorization. So this business action is illegal. As of now, we still don’t know how the legal team’s rights protection actions are going, but there is no doubt that the team can successfully defend their rights. It will promote positive environmental improvement in the industry. For cross-border sellers, the competition in the industry is becoming more and more intense, and copyright awareness is indispensable. In addition to obtaining the authorization of well-known IPs in popular events, sellers should also build their own brand barriers so that they can stand in this industry for a long time.
Messi fans celebrate the New Year ahead of schedule! Congratulations Messi! Congratulations to the Argentina team!
