It’s sold out! After electric blankets, these products are hot in Europe, and sales soar！
Since August this year, the inflation rate in the eurozone has reached a new high, and prices have continued to rise across Europe. With the impact of the energy crisis, high-quality and inexpensive heating equipment from China has become popular in Europe. Chinese-made winter products such as thermal underwear and long pants, pajamas, hot water bottles, hand warmers, heaters, electric blankets, and sweaters are becoming popular among European consumers.
Chinese winter equipment has become a “new item” for Europeans
Under the circumstance of limited natural gas supply and soaring prices, in order to survive the winter, more and more Europeans are now seeking solutions from Chinese manufacturing. In this context, the export of heating equipment such as electric blankets and electric heaters has shown explosive growth. The “bare leg legging” has been loved by the fashion capital France, as well as women in the Netherlands and Germany this year, and its sales have doubled. In addition, sales of thermal underwear, warm water bags, and electric blankets are also soaring in Europe.
According to data provided by the cross-border platform AliExpress, sales from October have achieved a month-on-month growth of 131%. Since October, sales of thermal underwear have increased by 246% month-on-month. Among them, in France, Germany, Italy, the Netherlands, Poland, and other countries, the growth rate of thermal underwear was more than 3 times compared with the previous month, which was 372%, 362%, 365%, 316%, and 311% respectively. In addition, since October, the sales of hot water bottles have achieved a month-on-month growth of 300% in Europe. Hand warmer increased by 447% month-on-month. Some clothing export traders said that since the European energy crisis, the sales data in the European market has been relatively impressive, orders for jackets and sweaters have increased rapidly, and the search volume of men’s autumn sweaters in online stores has increased by more than ten times.
Hot-selling heating appliances
In addition to the products used for clothing, heating appliances are also popular among consumers. According to data from AliExpress on September 28, sales of low-energy heating electrical products in Europe increased by 300% month-on-month in the past month. Among them, consumers from the Netherlands, France, Germany, and Poland rely the most on “warm artifacts” such as heaters, foot warmers, and electric scarves made in China. Many producers are working overtime to fulfill orders from Europe. Data from the General Administration of Customs also shows that in July this year alone, 27 EU countries imported 1.29 million electric blankets from China, an increase of nearly 150% month-on-month.
In addition, it is reported that the export of Haier’s air heat pumps has increased significantly. In the first half of the year, the export growth rate reached 200% year-on-year, and the order volume increased by 10 times of Haier. It is reported that Haier air heat pumps are mainly sold to European countries such as Italy, Spain, Poland, Portugal, Turkey, the Czech Republic, New Zealand, and other Australian countries. Among them, the largest market is France, with an increase of 36%, followed by Italy, with an increase of 64%, followed by Germany with a 26% increase. Haier’s air heat pump production capacity in overseas markets will reach 200,000 units next year. In terms of air heat pumps, China is currently the largest importer of air heat pumps in Europe, accounting for up to 60%, and many countries have experienced explosive growth. In the first half of the year, exports from China to Bulgaria, Poland, Italy, and Spain increased by 614%, 373% %, 198%, and 71%. As the temperature drops, operators also predict that thermal products will have explosive growth in the future, and they are also actively learning more about European standards or CE certification required by the EU.
The European energy crisis continues
Energy crisis, inflation, coupled with the cold winter, Europe has encountered many difficulties this winter. As early as late August, gas prices in Europe were 10 times higher than in the same period last year. In terms of price, on Amazon, the price of cheap electric blankets can be as low as about $20, and the price of more expensive ones is about $80-$90, which is ultimately more cost-effective than using gas. In addition, in August of this year, the inflation rate in the euro area reached 9.1%, a new high since 1997, and prices continued to rise everywhere. At the same time, EU countries are still paying attention to the temperature this winter. The latest forecast released by the European Union’s climate monitoring agency shows that the overall temperature in Europe this winter may be higher than in previous years, but a cold wave may occur at the end of the year. The US commercial weather forecast agency believes that this winter in Europe may be colder than last year, with temperatures even lower than average. It is also due to the above-mentioned reasons that winter products made in China continue to sell well in Europe. Have you found this huge business opportunity?
