The change in JD is worth thinking about
Now is not just a time of great competition, but also a time of great change. For large enterprises in such a time, only by making strategies, details, organization, and execution more possible in various dimensions, and making them stronger, more flexible, more overall, and more refined, they can get more chances to win.
What determines success
The time of refined management has arrived, and China has no shortage of strategists, but what it lacks is executors who strive for excellence. China is by no means short of various management systems, but what is lacking is the uncompromising implementation of the rules and regulations. There has long been a popular saying on Wall Street in the United States that the devil hides in the details. Whether an enterprise can make timely and effective strategic choices and adjustments in a rapidly changing market and social environment is the key to the success or failure of the enterprise. Although it is not new to say that strategy determines success or failure, discussions in the United States on this aspect have long been overwhelming, and various strategic theories have evolved. With the popularity of these sayings, strategy, details, and execution, these keywords have penetrated the Chinese business community and shaped the management of Chinese companies.
Better combination
On May 11, the day when the financial report for the first quarter of 2023 was released, JD.com reported a personnel change that shook the world: the group CEO Xu Lei proposed to retire due to personal reasons, and the group’s former CFO Xu Ran was promoted to CEO, responsible for the daily operation and coordinated development of various businesses. And report to the group board of directors and chairman Liu Qiangdong, JD Logistics CFO was promoted to JD Group CFO.
JD.com’s strategy was in the hands of Liu Qiangdong in the past, and it is still there now. This has never changed. What has changed is the implementation of the direction and strategy, and even the rediscussion and design of organizational and business details. This matter is actually very simple: Xu Lei has completed his mission to be JD.com’s new generation CEO, and Xu Ran has started her mission to be JD.com’s new generation CEO. Xu Lei voluntarily resigned, and the evaluation of Xu Lei in Jingdong’s announcement made a major contribution to the company’s development, and Xu Lei will continue to participate in Jingdong Group’s strategy, organization, and business as the first chairman of the JD Group Advisory Committee.
Strategy, details, execution, etc., all of which determine the success or failure of an enterprise, an enterprise must keep pace with the times, or even be ahead of the times, and constantly seek better solutions and better combinations of these elements in order to remain invincible land. JD.com’s current round of CEO alternation is a better solution and better combination of strategy, details, and execution. Today the external environment is more changing and more intense competition. The industry in which JD.com is located is even more competitive from cost to quality to experience.
This requires JD.com to be more effective, powerful, and forceful at the strategic level, and it also requires JD.com to implement and implement the strategy more thoroughly, and to be more refined and precise. In terms of strategy, it is necessary to have a broader view of the overall situation, set a good general direction, and make a big plan. It is also necessary to have a more precise insight and grasp of each nerve ending, do the work carefully, and calculate the accounts accurately.
Liu Qiangdong will focus on long-term strategic design and major strategic decision-making deployment. Xu Ran will lead the management to deepen the group’s strategy, implement JD’s business philosophy centered on cost, efficiency, product, price, and service, adhere to the principle and value of experience first and customer first, and create greater benefits for customers, the industry, and society. The combination of these means that Liucan does better strategic design and planning, and Xu can better implement and implement strategies. Together, JD.com will have a stronger strategy, more thorough implementation, and better solutions and solutions for strategy.
New challenge
The only constant is change, and change is normal. Under the environment of global economic turmoil and downturn, what kind of enterprises can succeed? It should not only have a variety of products and services, good quality, but also fast performance of products and services, and extremely low prices. Today’s competition is already a comprehensive contest and competition of comprehensive strength from head to toe, especially for a world-class company like JD.com.
Taking the current explosive development of AI as an example, its impact on production and life forces all organizations and individuals who want to win in the future to rethink and design many things. For enterprises, all of these must ultimately be implemented in the organization’s strategy and execution. Only by turning the impossibility of strategy, details, organization, and execution into more possibilities in various dimensions, and making them stronger, more flexible, more overall, and more refined, we can have a better chance of winning.
With more optimized strategy and organizational execution, more impossibilities can be made possible. This is probably the core of JD.com’s CEO transition. If there are any changes now, one of the changes is that Liu Qiangdong will be more rational in the organization and team. As the market and competition become more and more cruel, organizations and teams should not act emotionally, which is also the general trend.
